One of the most important aspects of online marketing is creating quality content that helps people improve the quality of their life in one way or another. For example, if your company sells pianos, you can set up a website full of articles that teach people the basics of how to play, tune, and take care of their piano. If you run a house cleaning business, you can provide your website visitors with tips and tricks they can use to keep the house cleaner and more organized between professional cleanings. The idea is to create value in your website so more people visit, giving you a bigger opportunity to turn leads into sales. On the pages of this blog you'll find lots of insight and information to help you learn more about marketing your business online through quality content.
Although you may have spent months slogging through the quagmire that is writing a book, the real work doesn't actually start until you publish it and have to market it to potential buyers. Twitter can be an excellent way to find readers, but you can just as easily scare them away if you fill your timeline with nothing but ads about your book. Here are two tips for promoting your book on Twitter without spamming your followers to death.
Look for Problems to Solve
Marketing today is less about selling and more about engaging your audience enough to pique their interest in your wares. People today are hit with so many sales messages every day — from television commercials to banner ads to popups on their mobile phones—that they've pretty much learned to tune them out. Thus, any sales messages you dump on your Twitter will, more often than not, be skipped or ignored. However, you can capture people's attention and keep it if you help them solve a problem they're struggling with.
For instance, say you produced a book containing a variety of crochet projects. You could tweet tips on how to do different types of stitch patterns or the best type of yarn to use for various projects. Because you're helping them with an issue they may be struggling with, people are more likely to pay attention to your tweets and naturally gravitate towards your book as a result.
This technique may be a lot easier for nonfiction writers than those who produce fictional stories because nonfiction tends to deal in subject matter that is more concrete and tangible, which makes it easier to identify problematic areas. However, fiction writers can still attract an audience using this tip by focusing on their readers' intangible problems, such as boredom or ignorance. For example, you could inform your readers about topics discussed in your book or talk about how you developed your characters and what may be in store for them in the future.
Spend some time each day thinking of problems your audience may face and come up with solutions to help them. Do this for long enough and you'll develop a devoted following who'll buy every book in your catalog.
Cross-Promote with Other Authors
While promoting your own book a million times per day can be a problem, telling your audience about the works of other authors can actually help you in a few ways. First, it can solve your readers' problems if the subject matter is relevant to their interests. Think of the crochet example again — if you sell patterns for advanced users, promoting a book for beginners can make it easier for people get into the hobby and eventually buy your book when they get a good grasp of the basics.
Second, the authors will typically promote your work in return, which can help you find new readers you may not have reached on your own.
For more tips on marketing your book on Twitter or help with other digital marketing tasks, contact an online marketing company that offers digital marketing services.Share